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Odesa National University Herald. Series Economy
Volume 25. Issue1(80). 2020 р.



Economy
ISSUE  
TITLE PAGE  
CONTENTS  
Section I. ECONOMIC THEORY AND HISTORY OF ECONOMIC THOUGHT  
Skorokhod Iryna, Ryzhov Oleksii, Bondar Anastasiia PECULIARITIES OF DEVELOPMENT OF SOCIAL ENTERPRISE IN UKRAINE 10
Shedyakov Vladimir CONSOLIDATION OF INTERESTS IN THE FORMATION OF QUALITY OF SOCIAL FORM OF LABOUR 16
Section II. WORLD ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS  
ANALYSIS OF THE IMPACT OF REGIONALIZATION PROCESSES ON THE INTERNTIONAL TRADE DEVELOPMENT 22
Gorbachova Irina, Prokopchuk Oksana TRANSMISSION OF EUROPEAN UNION MIGRATION POLICY IN THE CONTEXT OF UKRAINE 28
Danylenko Valerii RESEARCH ON PRIORITY AREAS FOR IMPROVING GLOBAL SUPPLY CHAIN RISK MANAGEMENT STRATEGIES 33
Kovalenko Roman PRIORITY AREAS OF DEVELOPMENT OF ECONOMIC RELATIONS BETWEEN UKRAINE AND THE TURKISH REPUBLIC 38
Movsesyan Areg MODERNISATION OF THE MEDICAL DEVICE MARKET IN THE EU 44
Pidchosa Oleksandr, Buz Andrii RESHORING POLICY: CURRENT STATE AND APPROACHES OF G7 MEMBER COUNTRIES 51
Section III ECONOMY AND OPERATION OF NATIONAL ECONOMY  
Nyenno Iryna, Hrinchenko Yuriy FORMING OF INTEGRATED CORPORATE STRUCTURES ORIENTED TO CUSTOMER ADDED VALUE CREATION 60
Nikolenko Sergey, Belov Alexandr THE SALARY LEVEL DYNAMICS OF SCIENTIFIC AND TECHNICAL STAFF IN THE CONTEXT OF UKRAINE'S REGIONS 66
Pysmenna Uliana, Trypolska Galyna THE ELIMINATION OF ENERGY POWERTY AND ITS IMPACT ON ENERGY SUSTAINABILITY 72
Posnova Tetiana CREATIVE CAPITAL AND THE NEW ECONOMY OF THE CITY 79
Robul Yuriy CONCEPTUALISATION OF DIGITAL MARKETING AS A MARKETING SYSTEM 85
Roik Oksana FORMATION OF MECHANISMS FOR PROVIDING THE INNOVATION OF THE TOURIST SPHERE OF THE REGION IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENTУ 90
Shushkova Yulia REGIONAL ASPECTS OF INNOVATION AND TECHNOLOGICAL MODERNIZATION OF UKRAINE'S ECONOMY 95
Section IV. ECONOMY AND ENTERPRISE MANAGEMENT  
Bilіavska Yullia TEGORY MANAGEMENT RESEARCH IN THE DIY MARKET SEGMENT 101
Voynilovych Vita HOLISTIC MARKETING OF FASHION INDUSTRY ENTERPRISES 106
Garkusha Viktoriia STRATEGIC MANAGEMENT ANALYSIS IN THE SYSTEM OF PROVIDING ECONOMIC SECURITY OF AN ENTERPRISE IN THE CONDITIONS OF ITS ADAPTATION TO MINI-LEVELS 111
Drymalovska Khrystyna, Stelmakh Khrystyna THE BUSINESS PLANNING ROLE IN THE DEVELOPMENT OF ENTERPRISES INVESTMENT ACTIVITIES BY GLOBALIZATION 115
Illiashenko Sergii, Rud Mariia APPROACHES TO CREATING MARKETING INNOVATIONS IN THE 4P MARKETING COMPLEX SYSTEM 120
Kapinos Nataliia, Prokopenko Nataliia, Honcharov Viktor SOURCES OF STABILIZATION AND DEVELOPMENT OF THE AGRARIAN SPHERE 128
Koptieva Hanna THE SYSTEM OF ECONOMIC SECURITY OF ENTERPRISE: CONCEPT, PRINCIPLES AND STRUCTURE 133
Kotko Olga, Pilgun Alеna PROBLEMS OF ORGANIZATION AND LABORING OF ENTERPRISES ON THE ENTERPRISES ON THE CASE OF PАО “ZAPOROZHSTAL” 138
Lysak Viktor WAYS TO REDUCE THE COST OF FORMING THE FLOWS OF ECONOMIC INFORMATION AT THE ENTERPRISE IN THE CONTEXT OF CREATING AN AUTOMATED MANAGEMENT SYSTEM 143
Lisyuk Tatiana, Tereshchuk Oksana, Melnychuk Roman FEATURES OF EXHIBITION ACTIVITIES OF TOURIST AND HOTEL AND RESTAURANT ENTERPRISES 148
Mazur Juliia THE CARGO MARKET: THE CURRENT SITUATION AND PROSPECTS OF DEVELOPMENT 152
Nikolaychuk Yulia, Iazvinska Nadiia INTERNAL MARKETING: EVOLUTION OF VIEWS, VALUE, FACTORS OF IMPLEMENTATION AND DEVELOPMENT 158
Obruch Anna DIGITALIZATION AS A KEY MEGATREND FOR TRANSFORMING THE GLOBAL ECONOMIC ENVIRONMENT 163
Section V. DEVELOPMENT OF PRODUCTIVE POTENTIAL AND REGIONAL ECONOMY  
Bezkhlibna Anastasiia, Puhal’s’ka Gulnara SUSTAINABLE ECONOMIC DEVELOPMENT IN THE CONCEPT OF REGIONAL COMPETITIVENESS 171
Shpilevaya Vera, Lavrova-Manzenko Elena ELEMENTS OF INFRASTRUCTURE SUPPORT FOR THE DEVELOPMENT OF REGIONAL INNOVATION PROCESSES 176
Section VI. ECONOMY OF NATURAL RESOURCES MANAGEMENT AND ENVIRONMENT PROTECTION  
Shpakova Наnna ADAPTATION MECHANISMS OF TRANSITION TO BIOSPHERIC COMPATIBLE TECHNOLOGIES IN CONSTRUCTION 181
Section VII. DEMOGRAPHY, LABOR ECONOMY, SOCIAL ECONOMY AND POLITICS  
Zakharchyn Halyna, Skliaruk Tetiana, Vovk Yuliia HUMAN RESOURCE MANAGEMENT: NEW MEANINGS AND TRENDS 186
Section VIII. MONEY, FINANCES AND CREDIT  
Advokatova Nadiia, Karnaushenko Alla APPLICATION OF CRAUDFUNDING AS AN ENTREPRENEURSHIP OF ENTREPRENEURIAL ACTIVITY 191
Artemieva Oksana, Hordiienko Tetiana DEPOSIT MARKET OF UKRAINE: THE CURRENT SITUATION AND PROSPECTS OF DEVELOPMENT 198
Grygoryshyn Nazarii NOT CONVENTIONAL TYPES OF MONETARY POLICY AND THEIR INFLUENCE ON ECONOMIC SECURITY OF THE STATE 205
Tsyganova Nadiia TYPOLOGY OF BANKS CONSOLIDATION AND ITS MODERN MANIFESTATIONS 210
Section IX. ACCOUNTING, ANALYSIS AND AUDIT  
Sakun Alina, Prystemskiy Oleksandr ROLE OF MANAGEMENT ACCOUNTING IN INFORMATION SUPPORT OF BUSINESS PROCESSES OF ENTERPRISES 218
Section X. MATHEMATICAL METHODS, MODELS AND INFORMATION TECHNOLOGIES IN ECONOMY  
Mnykh Olga, Levitska Marta DEVELOPMENT OF CO-COMPETITION AND MODELING OF CLUSTER CREATION PROCESSES IN PHARMACEUTICAL INDUSTRY 223
Pozdnyakov Yuri, Skybins'ka Zorjana, Gryniv Tetjana MATHEMATICAL PRINCIPLES ANALYTICAL GROUND OF ASSETS INDEPENDENT VALUATION RESULTS UNCERTAINTY DEGREE INDEXES CALCULATION METHODOLOGY 229
Khoroshun Viktoriia, Solodukhin Stanislav MODELING MASS CONDUCT OF CONSUMERS 236
OUR AUTHORS 240