Return Odesa National University Herald. Series Economy Volume 29. Issue 2(100). 2024 р. Economy TITLE PAGE CONTENTS SECTION І. ECONOMY Zhukov Vladlen THEORETICAL FUNDAMENTALS OF MANAGEMENT OF INNOVATIVE ACTIVITIES OF HOTEL AND RESTAURANT BUSINESS ENTERPRISES 6 Leonidov Іhor INFRASTRUCTURE OF INSTITUTIONALIZATION OF APPROPRIATION OF INFORMATIVELY-DIGITAL INTELLECTUAL PRODUCT: DELIVERY OF INTELLECTUAL SERVICES 11 Tarlopov Іhor SOCIAL RISK OF TRANSPORTATION INDUSTRY PROJECTS IN THE SYSTEM OF SUSTAINABLE DEVELOPMENT 17 SECTION II. MANAGEMENT Ivanov Andrii SUBSTANTIATION OF THE CONCEPT OF MODELING THE MANAGEMENT OF ENTERPRISES OF THE TOURIST-RECREATIONAL COMPLEX 21 Kolomiiets Denys, Samoilikova Anastasiia FINANCIAL SECURITY MANAGEMENT OF ENTERPRISE: BIBLIOMETRIC, THEORETICAL AND METHODOLOGICAL ANALYSIS 28 Yukhnovska Yulia, Volyk Natalia, Ryzhenko Oleksii MANAGEMENT OF FINANCIAL RESULTS OF ENTERPRISES 34 SECTION III. BUSINESS AND TRADE Sushchenko Roman MANAGEMENT SYSTEM OF SUSTAINABILITY AND ADAPTABILITY OF RETAIL FOOD NETWORK SUPPLY CHAINS 40 Marchenko Oleksandr THE MAIN PRINCIPLES OF THE INTEGRATION OF THE "GREEN" ECONOMY INTO THE ECONOMY OF UKRAINE 45 Prikhno Iryna, Makarov Ihor EXPERIENCE OF UKRAINE IN IMPLEMENTING THE CONCEPT OF SOCIAL BUSINESS RESPONSIBILITY 45 Yang Zhang UNPACKING THE ROLE OF POLITICAL AFFILIATIONS IN SHAPING CSR PRACTICES IN CHINA 54 Paniuk Tetiana THE ROLE OF BRANDING AND MARKETING INFORMATION IN PROVAIDING THE ECONOMIC SECURITY OF ENTERPRISES IN THE CONTEXT OF THE CREATIVE ECONOMY 61 OUR AUTHORS 65
