Return Odesa National University Herald. Series EconomyVolume 29. Issue 3(101). 2024 р. Економіка ТИТУЛЬНА СТОРІНКА ЗМІСТ SECTION I. ECONOMY Kushnerenko Serhii, Horidko Ruslana, Ilina Oksana ESG-ASPECTS OF INVESTMENT ACTIVITY IN THE INFORMATION AND DIGITAL INDUSTRY 6 Nanavov Anton, Blyzniuk Maksym REGULATION OF CRYPTOCURRENCIES IN THE EU AND UKRAINE: CHALLENGES AND PROSPECTS 12 SECTION II. ACCOUNTING AND TAXATION Pozniakovska Nataliia ACCOUNTING OBJECTS OF CIVIL SOCIETY INSTITUTIONS 18 SECTION III. FINANCE, BANKING, INSURANCE AND STOCK MARKET Hryhorash Olha, Voloshyn Ihor PROSPECTS FOR FINTECH DEVELOPMENT IN UKRAINE AND IN THE WORLD IN 2024 23 Shuliuk Bohdana, Petrushka Olena CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF IMPLEMENTING THE PRIORITIES OF THE STATE FINANCIAL POLICY 29 SECTION IV. MANAGEMENT Bachuk Oleksii DIGITAL TRANSFORMATION IN THE HEALTH CARE SYSTEM 36 Biloblovskyi Sviatoslav DATA MANAGEMENT AND THE CONCEPT OF BIG DATA IN SUSTAINABILITY REPORTING 42 Pechko Volodymyr TRENDS IN THE DEVELOPMENT OF THE VITICULTURE AND WINE INDUSTRY AS A COMPONENT OF THE UKRAINIAN AGRO-INDUSTRIAL COMPLEX 49 SECTION V. MARKETING Bahorka Mariia, Kvasova Liudmila, Datsenko Yulija METHODOLOGICAL TOOLKIT IN THE FORMATION, ANALYSIS AND IMPLEMENTATION OF MARKETING STRATEGY IN AGRICULTURAL PRODUCTION 54 Lisun Yanina ASSESSMENT OF THE SOCIAL NETWORKS USE AS A COMMUNICATION CHANNEL IN THE SPHERE OF HIGHER EDUCATION: EXPERIENCE OF UKRAINE AND THE WORLD 61 SECTION VI. ENTREPRENEURSHIP AND TRADE Gorniak Olga, Pereli Oleksander ENTREPRENEURSHIP IN THE AGRICULTURAL SECTOR: DOMESTIC REALITIES IN THE CONDITIONS OF MODERN CHALLENGES AND INTERNATIONAL EXPERIENCE OF STATE SUPPORT 69 OUR AUTHORS 77
