| Economy |
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| TITLE PAGE |
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| CONTENTS |
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| SECTION І. ECONOMY |
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| Vasyltsiv Taras, Mahas Nataliia, Dubchak Volodymyr METHODOLOGICAL AND APPLIED PRINCIPLES OF ENSURING FINANCIAL SECURITY IN THE CONDITIONS OF DEVELOPMENT OF THE ELECTRONIC PAYMENTS MARKET AND DIGITIZATION |
6 |
| Zaits Mykola, Bayramova Olena, Martinova Olga HISTORICAL AND PHILOSOPHICAL ASPECT OF THE DEVELOPMENT OF FINANCIAL ECONOMICS AS A SCIENCE |
11 |
| Kylyn Oksana, Viter Oleksandra, Sveleba Natalia ASSESSMENT AND PROSPECTS FOR IMPROVING INVESTMENT CLIMATE IN UKRAINE |
16 |
| Мakedon Viacheslav, Мyachin Valentin ON THE MUTUAL INFLUENCE OF FACTORS DETERMINING THE LEVEL OF INCLUSIVE DEVELOPMENT: THE CASE OF CENTRAL AND EASTERN EUROPEAN COUNTRIES |
23 |
| Nesterenko Iryna DEVELOPMENT OF SOCIO-ECONOMIC SYSTEMS OF ENTERPRISES IN THE INDUSTRY 5.0 PARADIGM |
30 |
| Ostian Zdenek PRIORITIES AND SCENARIOS OF DIVERSIFICATION OF INTERNATIONAL TRADE IN TOURIST SERVICES ON THE BASIS OF DIGITAL TRANSFORMATION |
35 |
| Popovychenko Iryna, Andriichuk Andrii ANALYSIS OF THE ECONOMIC PERFORMANCE OF A BUSINESS ENTITY IN THE CURRENT REALITIES OF UKRAINE'S ECONOMY |
41 |
| Smolych Dariia ASSESSMENT AND TOOLS FOR IMPROVING THE SERVICES PROVIDED BY NON-GOVERNMENTAL BUSINESS SUPPORT ORGANISATIONS |
48 |
| Tkach Yevhen HISTORICAL NARRATIVES AS A FACTOR OF BRANDING AT THE MACRO LEVEL: THE NEED TO TAKE THEM INTO ACCOUNT WHEN IMPLEMENTING STATE POLICY IN THE SPHERE OF MARKETING AND BRANDING |
53 |
| SECTION ІІ. MANAGEMENT |
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| Shved Vadym, Turchak Viktoriia, Dorosh Oleksandr THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE |
61 |
| Shulla Roman, Popyk Mariana, Sichka Ivan IMPROVING THE EFFICIENCY OF BUSINESS PROCESS MANAGEMENT IN THE HOTEL AND RESTAURANT BUSINESS |
67 |
| SECTION ІІІ. MARKETING |
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| Bahorka Mariia, Yurchenko Nataliy, Baibuza Vitalii FORMATION OF DIRECTIONS FOR ADAPTATION OF AGRICULTURAL ENTERPRISES BASED ON MARKETING ENVIRONMENT RESEARCH |
74 |
| Deineha Inna, Fihun Andrii, Shumada Volodymyr DIGITALIZATION OF MARKETING ACTIVITIES OF CHEMICAL INDUSTRY ENTERPRISES |
81 |
| OUR AUTHORS |
86 |
