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Odesa National University Herald. Series Economy
Volume 24. Issue 2(75). 2019



Economy
TITLE PAGE  
CONTENTS  
SECTION I. WORLD ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS  
Opanasenko L. O. THEORETICAL PRINCIPLES OF REGULATION OF ACTIVITIES OF TRANSNATIONAL COMPANIES 7
Frolova A. A., Grinko I. N. IMPROVING MIGRATION POLICY OF UKRAINE 11
SECTION II. ECONOMY AND OPERATION OF NATIONAL ECONOMY  
Korzhenivka N. L., Koval N. V. THE WORK POTENTIAL OF THE AGRARIAN SECTOR ON DEMOGRAPHIC SECURITY EFFECT 16
Lytvyn O. V., Kamenska A. K. THE CURRENT STATE AND PROBLEMS OF INVESTMENT ATTRACTION OF UKRAINE THROUGH THE PRISM OF THE WORLD RATINGS AND INDICATORS OF ITS SOCIO-ECONOMIC DEVELOPMENT 20
Salashenko Т. І. THE ASSESSMENT OF THE UKRAINIAN ELECTRICITY CYCLE PROGRESSION IN THE EUROPEAN SPACE 25
Tsytok R. P. GROWTH OF CAPITAL INVESTMENT FROM NET SAVINGS AND THEIR IMPACT ON GDP IN UKRAINE 32
SECTION III. ECONOMY AND ENTERPRISE MANAGEMENT  
Milka А. І., Voronina V. L. MATRIX MODEL FOR ADMINISTRATIVE DECISION-MAKING: STAGES OF APPLICATION 36
Prodius O. I. THEORETICAL AND METHODICAL BASES OF BUSINESS ADMINISTRATION IN THE CONTEXT OF INNOVATIVE DEVELOPMENT OF ENTERPRISES 41
Rudenko O. A. METHODOLOGICAL BASES OF EVALUATION OF INVESTMENT POTENTIAL: DOMESTIC AND EXTERNAL EXPERIENCE 45
Sabetska T. I., Sabetsky V. B. THEORETICAL PRINCIPLES OF THE STRATEGIC PLANNING OF ECONOMIC SAFETY OF THE ENTERPRISE 49
Savitskyi A. V. CRITERIA AND REQUIREMENTS FOR THE ENTERPRISE’S EXPORT ORIENTATION ACTIVITY WITHIN FREE TRADE AREA “PLUS” 55
Serskykh N. S. RESEARCH OF CONSUMER BEHAVIOR ON THE CONSULTING SERVICES MARKET 60
Sosnovska O. O. FEATURES OF RISK MANAGEMENT OF COMPANIES IN THE FIELD OF COMMUNICATION AND INFORMATICS 64
Strapchuk S. I. CATEGORY MANAGEMENT AS AN EFFICIENT PHARMACY MANAGEMENT SYSTEM 69
SECTION IV. DEVELOPMENT OF PRODUCTIVE POTENTIAL AND REGIONAL ECONOMY  
Romanko O. P. DEVELOPMENT OF RECOMMENDATIONS ON ACTIVATION OF INNOVATION-INVESTMENT ACTIVITY OF THE REGION 74
Simkiv L. Ye. CONCEPTUAL MODEL FOR REGIONAL ECONOMIC POLICY FORMATION IN MODERN CONDITIONS 78
SECTION V. ECONOMY OF NATURAL RESOURCES MANAGEMENT AND ENVIRONMENT PROTECTION  
Yakovyuk V. A. ECONOMIC ESSENCE OF TRANSBOUNDARY WATER RESOURCES 83
SECTION VI. DEMOGRAPHY, LABOR ECONOMY, SOCIAL ECONOMY AND POLITICS  
Dzhedzhula V. V., Yepifanova I. Yu., Hladka D. O. ERFECTION OF THE PERSONNEL POLICY AS A FACTOR OF INCREASING THE COMPETITIVENESS OF ENTERPRISES 88
SECTION VII. MONEY, FINANCES AND CREDIT  
Davydov O. I. METHODOLOGICAL TOOLS FOR FINANCIAL VALUATION OF THE FUNDAMENTAL AND STAKEHOLDER VALUE ADDED OF ENTERPRISES 93
Ruschyshyn N. M., Milian I. I. CURRENT STATE AND DIRECTIONS OF DEVELOPMENT DEPOSIT ACTIVITIES OF BANKS OF UKRAINE 99
Khoruzhyi S. G. CLARIFICATION OF THE BASIC CONCEPTS IN REGULATION AND SUPERVISING OF THE FINANCIAL INSTITUTIONS ACTIVITIES 104
SECTION VIII. ACCOUNTING, ANALYSIS AND AUDIT  
Zhydovska N. M. PRECONDITIONS FOR THE INTRODUCTION OF TAXATION OF CRYPTOCURRENCIES TRANSACTIONS IN UKRAINE 108
Potiiko S. V. IMPROVEMENT OF ACCOUNTING ASSESSMENT OF INSURANCE AND LOSS OF OBJECTIVES FROM THE INSURANCE EVENT 112
SECTION IX. MATHEMATICAL METHODS, MODELS AND INFORMATION TECHNOLOGIES IN ECONOMY  
Kuzmenko O. V., Kolotilina O. V. RESEARCH OF CYCLICAL DETERMINANT AND FORECASTING SOCIO-POLITICAL-ECONOMIC DEVELOPMENT OF UKRAINE, ITALY, AND FRANCE 116
Kovalenko E. V., Savchenko Yu. A. DEVELOPING A METHODOLOGICAL APPROACH TO MEASURING THE CONSEQUENCES OF THE REGIONAL DEVELOPMENT DECENTRALIZATION IN UKRAINE 122
Melnyk M. M. ANALYSIS OF FOREIGN ECONOMIC ACTIVITY OF UKRAINE: DYNAMICS, STRUCTURE, CURRENT TRENDS 127