Return Odesa National University Herald. Series EconomyVolume 30. Issue 3(105). 2025 р. Economy TITLE PAGE CONTENTS SECTION І. ECONOMY Briatko Anatoliy ENSURING THE FUNCTIONING OF THE NATIONAL ECONOMY IN TERMS OF MILITARY AND POLITICAL THREATS 6 SECTION ІІ. FINANCE, BANKING, INSURANCE AND STOCK MARKET Holynskyy Yuriy, Basarab Sofia INTERNATIONAL EXPERIENCE IN REFORMING TAX SYSTEMS TO ENSURING FISCAL SUSTAINABILITY 13 Kushnir Svitlana, Shcherbyna Ivan CREDITING OF AGRICULTURAL LAND 18 SECTION ІIІ. MANAGEMENT Vinnychenko Olena, Sheptukha Olena, Tokhtamysh Tetiana A COMPREHENSIVE APPROACH TO ASSESSING THE COMPETITIVENESS OF AN ENTERPRISE 25 Mahas Nataliia, Parfenyuk Yevheniya, Rishnyak Olena DIVERSIFICATION AS A DIRECTION FOR ENSURING STRATEGIC DEVELOPMENT OF AN ENTERPRISE IN THE CONDITIONS OF SYSTEM CRISIS AND ACCELERATED DIGITAL TRANSFORMATION 32 Pryimak Vasyl, Holubnyk Olga FEATURES OF MAKING MANAGEMENT DECISIONS REGARDING THE POST-WAR RENOVATION OF HUMAN CAPITAL IN UKRAINE 37 SECTION ІV. MARKETING Barkov Illia STRATEGIES FOR DEVELOPING BRAND LOYALTY AMONG DOMESTIC MEDIA COMPANIES 45 SECTION V. INTERNATIONAL ECONOMIC RELATIONS Lomachynska Iryna, Yakubovskiy Serhiy, Alekseievska Halyna TRANSFORMATION OF GLOBAL SEABORNE TRADE: REGIONAL SHIFTS AND THE STRATEGIC ROLE OF SHIPBUILDING 50 Perebyinis Dmytro FROM GRAIN TO BLOCKCHAIN: THE TRANSFORMATION OF MONEY THROUGHOUT THE CENTURY 57 Povoroznyk Mykola STATE INCENTIVES FOR INNOVATIVE ACTIVITIES OF SMALL AND MEDIUM-SIZED ENTERPRISES 65 OUR AUTHORS 70
